O&B is a leading fashion house that produces comfy and luxury shoes to customers worldwide, owned by Christina Grey Group that was founded in 2012 by Tata Rarin Thongma. O&B’s statement is a top and popular brand in ASIAN well known for comfy and luxury ballerina shoes. Most of our products are designed for everyone who enjoys the modern lifestyle and loves fashion. Nowadays, we deliver lifestyle products as we believe that fashion should give you the feeling of comfort and a feeling of beauty as who you are.
O&B is outstanding craftsmanship and unique designs made from various types of genuine leather. Our brand has prioritized the manufacturing process, including a selection of the best quality materials and production with effortless designs. With a focus on quality and style, O&B ensures that every product embodies our commitment to excellence.
In the year 2014, out of a need to create a classic pair of shoes that were beautiful, light in weight, easy to slip into and that didn’t rub against the feet, we created a perfect pair of ballerina flat shoes named after our muse, Audrey Hepburn.
The Audrey are what people around the world recognize O&B for and are the most well-known as comfy and luxury ballerina shoes by the company. The ballerina has been described as the no.1 in flat shoes in that they are functional yet fashionable and beautifully shaped, are easy and comfortable to wear and do not rub against the feet. O&B is committed to creating products that focus on the wearer's emotions, particularly in the Audrey model, which is a classic item of the brand. It is a versatile and functional model that has been a magical part of O&B for a long time. It is designed with Universal Design principles to cater to the needs of everyone.
We pay attention to the details and classic elements in the design of Audrey to make it suitable for every style and individual. Every wearer will feel confident and have a sense of self. The shape of Audrey is an artisanal piece that has undergone development to become a signature item of O&B. Our commitment lies in emphasizing beauty and luxury in product design without compromising on comfort and practicality in everyday life. Our products are unique items that truly represent O&B, crafted with care.
We believe that beauty must be accompanied by a feeling of comfort to be yourself. Our mission is not only to create beautiful fashion items but also to deliver a good feeling and experience to our customers.
As principals of the brand - to make the life of the wearer even better, to make the wearer feel more beautiful and confident, and that the items become the wearer’s favorite thing that they choose to use every day.
Our belief in diversity and inclusiveness are the key message of our brand since day one. We commit to create products, excellent service, and a good experience for everyone. These promises lead to tangible outcomes of our work and our workplace.
Our diversity in modeling is our major concern as our brand mission
"To give you the feeling of comfort and a feeling of beauty as who you are."
O&B has joined hands with other notable names and influencers for collaborations, including Anna Dello Russo, Aimee Song, Sailor Moon and ‘Chompoo’ Araya A. Hargate. In the year 2018, O&B exhibited shoes at Anna Dello Russo’s show during Milan Fashion Week. O&B’s shoes featured throughout the different looks chosen by Anna Dello Russo to be auctioned at Christie’s for charity. This show was widely viewed and one of the most talked about shows of the season. In 2018, O&B was also selected as the Footwear Designer for Miss Universe.
The famous Thai actress and superstar Patchrapa Chaichua would then post what was to be the beginning of a social media phenomenon, a picture of her sitting surrounded with the Audrey shoes in 50 different shades on social media which made the shoes highly sought after the most talked about in Thailand.
After that, many famous social media influencers posted pictures of themselves surrounded by the 50 shades of Audrey shoes. Soon after, globally recognized influencers and celebrities began endorsing the O&B brand on their social media pages, including Nicky Hilton, Lindsay Lohan, Cindy Bruna, Rose Bertram, Alessandra Ambrosio as well as stars in SEA such as Patchrapa Chaichua, ‘Chompoo’ Araya A. Hargate, Patcharasri Benjamas, Davika Hoorne, Ranee Campen, Kimberley Anne Woltemas, Peechaya Wattanamontree, Praya Lundberg, Nittha Jirayungyurn, Natapohn Tameeruks, Jamie Chua, Treechada Petcharat and many more influencers.
The popular social media trend of posting about the Audrey shoes made the shoes a collectible item that had a huge fan club following. Social media images that became the regular for the brand were pictures of girls enclosed within a circle of the different shades of the shoes or of women next to the shoes arranged in a striking way. These kinds of pictures and images became the signature look associated with the brand.
However, the best friends as O&B stand for (Other best friends) are our customers who give love and a warm welcome to us for over 10 years. Everyday we receive your love through product reviews, compliments, and feedback via our social media. We do appreciate and thank you for 1.4 million fans and followers who support us. We promise to be your bestie who comforts you and be with you through good times and bad as your best friend.